Hipmunk Takes Some of the Agony out of Finding the Best Airfare
Big news broke yesterday about Hipmunkthe refreshingly simple and consumer-friendly new site for finding the best airfare, founded by Silicon Valley wunderkinds 22-year-old Adam Goldstein and 27-year-old Steve Huffman. The news, which they told me here at the PhoCusWright travel tech conference in Phoenix, is that the fares will now be provided by ITA Software, my favorite airfare search engine and one of the "magic tools" I recommended you use in my latest Perrin Report column. Getting its airfare data from ITA means that Hipmunk will now have a more accurate and comprehensive set of fares from which to draw and that they can add flexible date search and other cool features. It also means that Hipmunk is now one of the sources you should check when shopping for a flight.
What Hipmunk offers that other sites don't is the ability to filter your airfare search results not just by lowest price but by best value for your dollar. You can sort by "agony"which is a combination of three factors: price of flight, length of flight, and number of connectionsand get a list of your flight options in order from least agonizing to most agonizing.