The Materialist's Last Buenos Aires Post (and not a second too soon, according to some)
Catalogue the magalog |
We have the Japanese to thank for many things, some of them
unqualifiedly good (e.g., sushi), some of them not (karaoke), and most
of them arguably neither one nor the other (Hello Kitty, Dance Dance Revolution).
Falling into this third category is the savior of print periodicals,
the shopping magazine, also known as the magalog. The magalog (see: Lucky and the defunct Cargo, Shop Etc., and Vitals), for those of you too busy reading The New York Review of Books
(and yet somehow faithful readers of the Materialist's), is exactly
what it sounds like, a part-catalog hybrid with page after page of
pictures of things to buy and slender but informative text on where to
buy them. It is, really, the medium boiled down to its essence: a
vehicle for unbridled capitalism. What could be more honest?



"Take a raincoat," said Esin, the day before the Materialist's
departure. "October is rainy in Istanbul. And chilly. In fact, it'll
probably be pretty bleak." She sounded and looked quite cheerful at the
prospect, as if the gloominess the Materialist would inevitably
encounter while on vacation would be somehow a fulfillment of all of
her 
